CNBC reports that fast-fooder McDonald’s continues to tank.
The 6-month outlook for McDonald’s franchisees is at an all-time low, according to a survey by restaurant industry analyst Mark Kalinowski. Some 29 franchisees, who collectively own and operate 208 McDonald’s restaurants in the United States, were asked to give their 6-month forecast from 1 (poor) to 5 (excellent). The average response was 1.69, the lowest in the survey’s 12-year history.
Previously, the lowest rating was 1.81, which was recorded just 3 months ago.
Those 29 franchisees said their same-store sales fell 2.3% in June—2 full percentage points worse than Wall Street expectations.
One franchisee said, “At least half of the operators in my region are on [the] verge of collapse. With minimum wage for fast food workers potentially increasing to incredibly high levels, we are facing a crisis situation.”
Those minimum-wage workers should know that it won’t be long before…
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